Sales Kit: Client Highlights

Know the Law:

KyXy created a model that we have been incorporating into various catagories of business that is similar to an “Ask The Expert” concept.  We just sold the first program to an attorney in a series called, “Know the Law” which features 2 minute streaming commercials driving traffic to a specially created microsite where weekly / monthly podcasts will be featured including tips and legal advice for our listeners.  A feature will also be created that will allow listeners to e-mail the attorney with their questions.  This client signed an annual campaign with our station.  Other categories based on that concept currently being developed are as follows:

· Investment: Invest in your future
· Cosmetic Dentistry: Ready-Set- Smile
· Plastic Surgery: A New You
· Dermatology: Your Skin Today

POiNTS:
KyXy has a very successful loyalty program called, POiNTS.  (http://kyxy.listenernetwork.com/ )  Since we launched the program, we’ve grown our database to approx. 18,000 participants.   These are our most loyal and active station listeners!  Essentially the program works like frequent flier program for our listeners in that they earn “POiNTS” for doing a variety of different activities.  Each time a listener participates in the program they are allocated “POiNTS” which can then be used to secure “rewards” in the form of funds, goods or services from our advertisers. 

With this program, we encourage listeners to interact with our station advertisers though surveys on purchasing patterns / interests, drive traffic to client websites, and can increase sales for our clients through “POiNTS for purchase promotions.”  Clients receive notable results in increased website traffic and sales when participating in this program!

MEALS & DEALS:
Each Thursday, listeners are directed to purchase featured business gift certificates at ½ price!  Listeners purchase $50 certificates for $25.  A different business is featured each week and a full page is devoted to the featured restaurant / business describing the offer with a link to their website.  Depending on the business featured, we typically sell these certificates out in a matter of hours!

CBS San Diego Idea Starters:

Spin & Win Virtual Slot Machine:
This is a virtual slot machine that will have a link to a specially created microsite where the slot machine will live within the KyXy or  KSCF website.  The station will customize the slot machine for the specified client (Ideally a Casino) and the machine will be filled with tons of great prizes including cash and client premium items!  The online experience is synergized with on-air promotional announcements both recorded and live and streaming commercials each month driving traffic to the machine.

Participants will be allowed one spin per day, which means they’ll be back every day to spin again and see any upcoming client offers or messaging!

Automotive Idea Starters:

· Dealer Podcasts:
KyXy and / or SOPHIE @ 103.7 would like to do a series of podcasts with a local dealer that could include, but is not limited to the following:  car buying tips, service tips, safety tips etc. all geared toward women.  KyXy and/ or SOPHIE @ 103.7 will create a specially designated microsite of our www.kyxy.com and or www.radiosophie.com featuring the podcasts, monthly tips, special discount coupon on service at the dealership and more!

· Virtual Car:
KyXy and/ or SOPHIE @ 103.7 will create a virtual car on either www.kyxy.com and/or www.radiosophie.com.  As the listener scrolls their mouse over the vehicle the various features would be highlighted.  This would be particularly good for a new model launches.  Again, this page could feature  safety tips etc. with hyperlink to a special offer from the dealer.